Disspelling the myth of “evil” Matt Cutts
Why Matt Cutts is NOT evil and Google is the best company in the world!

Advice from an IT guru

Posted in Matt Cutts, SEO, Web development, google  by admin
November 6th, 2009

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Matt Cutts joined Google as a Software Engineer in January 2000. Since then he has been known for his outspoken blog, his attempts to tackle unhealthy link spam. He has a lot of article on his blog related to IT and software engineering. And some good tips he can offer on keeping a tidy inbox for those who like him receive hundreds of emails every day.

First of all he advises to have some email managing tools at hand. Other things are in control of anyone with a little time and patience. You have to proclaim and filter ruthlessly e-mails that appear as spam and always report them. Also go through your contact lists and see if some of the contacts should also go to the trash folder. Delete emails you don’t need to reply to. Try not to check you e-mail too often. Chances are the more mail you get the more ruthless and organized you will be in deciding what’s in and what’s out. Check your e-mail once a day unless you are waiting for an important one. Try and make sure your mail client always shows you threads on the same topic. You can mark them by color-coding or other ways available. Matt Cutts knows what he’s talking about.

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SEO at a glance with Matt

Posted in Matt Cutts, Web development, google  by admin
October 16th, 2009

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Matt Cutts is a well-known SEO specialist working for Google. Previously he had been working on his PhD in computer graphics which he never attained because he joined the Google team as software engineer in 2000. He holds an M.S. and B.S. in mathematics and computer science and he is probably one of the most famous bloggers on subjects of SEO. In his blog he advisers webmasters and other interested people on all things related to SEO and Google in particular.

His resume states big achievements on the job market as well. He worked at the Department of Defence while at college and showed his creative side at a game engine company. At Google he wrote Google’s family filter, campaigned for the Google Webmaster Guidelines and against link spam. He is also known for combating unwanted porn in Google by presenting servers reporting it with his wife’s homemade cookies.

An important development of Matt Cutt’s interviews and blogs was the line that was drawn between true SEO and outright spam. He whole-heartedly embraces the former and passionately rejects the latter. He defines spam as techniques using hidden text, hidden links, doorway pages, etc. He is also among the few first specialists to be working in the field of battling it. Hopefully he is successful.

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Meet Matt Cutts

Posted in Matt Cutts, SE, SEO, Web development, google  by admin
July 21st, 2009

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Matt Cutts was a student doing his BA and MA at the University of Kentucky before he became Google’s most outspoken blogger and major specialist in the quality department. At the university he studied computer graphics and movement tracking, as well as information retrieval and search engines Then he went on to do his PhD at the University of North Carolina which he never finished but became known in the world of internet instead.

At first Matt worked in the ads engineering group in Google and enjoyed his experience there. While at the ads group he started a campaign to battle occasionally springing up unwanted pornography links by sending the person reporting it cookies home-made by his wife. Currently Matt is a specialist in search engine optimization issues and is best known for advice on SEO and Google that he posts on his blog.

Matt’s hobby is entomology. He also spends considerable time on his blog and for people interested in search engines it has become a valuable resource. It is known for being the first blog by someone who works in Google that talks about Google itself with depth and a serious insight into the present and the future of the search engine.

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Digital Marketing Agency vs Simple SEO Solutions

Posted in Uncategorized  by admin
December 4th, 2009

In my past three years working as a SEO specialist, I discovered that Google really is right when saying “write content for humans and Google will love it”.
Content is indeed the King, let me describe on an example.

There was that travel company, they had a website SEO’d for a good phrase but couldn’t get to first page, due to insufficient links. They employed a SEO company and that company started link building for them. After a few months the website jumped up in rankings a bit. Sadly this wasn’t enough to get past the competition as they had more links coming from authority websites.

When they came to us asking for help, we developed a digital marketing strategy for them, creating a buzz on the internet, on blogs, forums, sometimes via paid posts, sometimes via creating really good quality articles about destinations in the town where the travel company was based and where they wanted the traffic to go.
The whole buzz and persona linking created, drove more webmasters to link to the website and to the page with regional news that the website in next 4 months gained 5th position and then 3 months after that they were no.1 for their phrase.

For more ideas on digital marketing and seo sussex visit www.bozboz.co.uk.

They are still a client today, and I believe there’s lessons to be learnt here, quality links and viral marketing are always better than just link building.

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Outspoken IT man

Posted in Matt Cutts, SEO, Web development, google  by admin
September 12th, 2009

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As we’ve already stated before, Matt Cutts popularized SEO, backed up Google Webmaster Guidelines and made valuable advice on search engine optimization available to all users interested in the subject. Another thing he is famous for in IT world and otherwise is his blog where he gives people like you and me advice on what to do and what not to do when doing SEO.

He spoke out openly about tackling link spam, as well as Sybil attacks, Spam blogs, Page hijacking and other ways of hindering the good work of Google and other search engines. There he made a clear line between lin spam and SEO. Matt’s honesty on his blog prompted some people to call him top secret agent of the competitors but he says no one reviews his blog entries before they go live and that he is totally free to write anything he desires about Google except the commonsense no’s of confidential information or financial data. That is why his blog is viewed by specialists in the field as a place to come to and learn not only about the present situation but about the future of Google and search engines in general.

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Popularizing SEO

Posted in Matt Cutts, SE, SEO, Web development, google  by admin
August 3rd, 2009

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Matt Cutts is a guy from Google that likes to talk about Google and search engines in general on his blog. He is known for attempting to stop unwanted porn links in Google and for being candid and open-minded about the corporation he works for in his multiple interviews and his blog entries.

But what else has he done for Google? Matt is also known to anyone with an interest in SEO for enforcing the Google Webmaster Guidelines that every webmaster’s life a lot easier. Following the simple guidelines is helping Google to find, index and rank sites bringing even higher quality search engine product to users. The guidelines are publicly available and consist of three groups of guidelines: design and content guidelines, technical guidelines and quality guidelines. All these are clearly written and understandable for any freelance webmaster or a person with little to none precious knowledge in the field. It makes Matt Cutts and important figure in popularizing the concept of SEO, educating people about it in an honest and easy-going manner and making better website visibility in Google more accessible to people. This is why this SEO specialist is treated with a lot of respect in the world of IT.

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