Popularizing SEO

Matt Cutts is a guy from Google that likes to talk about Google and search engines in general on his blog. He is known for attempting to stop unwanted porn links in Google and for being candid and open-minded about the corporation he works for in his multiple interviews and his blog entries.

But what else has he done for Google? Matt is also known to anyone with an interest in SEO for enforcing the Google Webmaster Guidelines that every webmaster’s life a lot easier. Following the simple guidelines is helping Google to find, index and rank sites bringing even higher quality search engine product to users. The guidelines are publicly available and consist of three groups of guidelines: design and content guidelines, technical guidelines and quality guidelines. All these are clearly written and understandable for any freelance webmaster or a person with little to none precious knowledge in the field. It makes Matt Cutts and important figure in popularizing the concept of SEO, educating people about it in an honest and easy-going manner and making better website visibility in Google more accessible to people. This is why this SEO specialist is treated with a lot of respect in the world of IT.