Outspoken IT man

As we’ve already stated before, Matt Cutts popularized SEO, backed up Google Webmaster Guidelines and made valuable advice on search engine optimization available to all users interested in the subject. Another thing he is famous for in IT world and otherwise is his blog where he gives people like you and me advice on what to do and what not to do when doing SEO.

He spoke out openly about tackling link spam, as well as Sybil attacks, Spam blogs, Page hijacking and other ways of hindering the good work of Google and other search engines. There he made a clear line between lin spam and SEO. Matt’s honesty on his blog prompted some people to call him top secret agent of the competitors but he says no one reviews his blog entries before they go live and that he is totally free to write anything he desires about Google except the commonsense no’s of confidential information or financial data. That is why his blog is viewed by specialists in the field as a place to come to and learn not only about the present situation but about the future of Google and search engines in general.