Digital Marketing Agency vs Simple SEO Solutions

In my past three years working as a SEO specialist, I discovered that Google really is right when saying “write content for humans and Google will love it”.
Content is indeed the King, let me describe on an example.

There was that travel company, they had a website SEO’d for a good phrase but couldn’t get to first page, due to insufficient links. They employed a SEO company and that company started link building for them. After a few months the website jumped up in rankings a bit. Sadly this wasn’t enough to get past the competition as they had more links coming from authority websites.

When they came to us asking for help, we developed a digital marketing strategy for them, creating a buzz on the internet, on blogs, forums, sometimes via paid posts, sometimes via creating really good quality articles about destinations in the town where the travel company was based and where they wanted the traffic to go.
The whole buzz and persona linking created, drove more webmasters to link to the website and to the page with regional news that the website in next 4 months gained 5th position and then 3 months after that they were no.1 for their phrase.

For more ideas on digital marketing and seo sussex visit www.bozboz.co.uk.

They are still a client today, and I believe there’s lessons to be learnt here, quality links and viral marketing are always better than just link building.